Yuck – not everything we get to work on is pretty. Rat Creek created some creepy faux bacteria to simulate the view through a microscope as part of an anti-gonnorhea (ewww) campaign. Hey it’s a living! Plus bacteria are fun to animate. Top clip is the final title as broadcast, below that is the full bacteria animation that ultimately was TOO MUCH!

AGENCY: Calder Bateman Communications

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